What AutomateIt is
The platform where a business builds its own AI agents for commerce and services, and deploys them on the channels its customers already use.
AutomateIt is where a business creates AI agents that work inside conversations: selling from its catalogue, answering questions, booking appointments and handling the everyday jobs around an order.
You build the agents. They belong to your business, they follow your prices and your rules, and they work on every channel you connect.
What an agent is here
An agent is a role you create and name, with its own instructions, its own knowledge and its own set of tools. A shop might have a Sales agent and a Support agent. A clinic might have one agent for appointments and another for questions about opening hours.
Agents are not a fixed list we ship. You write them. Your plan sets how many you can have: 5 on the free trial and Starter, 20 on Pro.
What an agent can actually do
These are the actions an agent can take today. Each one is a tool it calls while it talks:
| The agent can | Tool |
|---|---|
| Search your catalogue by name, description or category | search_products |
| Send a product card, with photo, price and stock | send_product_card |
| Send a product video | send_product_video |
| Add an item to the customer's basket | add_to_cart |
| Remove an item, or empty the basket | remove_from_cart, clear_cart |
| Read back what is in the basket | view_cart |
| Take the details an order needs, such as name and address | collect_details |
| Create a checkout link on your own payment gateway | create_checkout_link, checkout_cart |
| Tell a customer where their order has got to | check_order_status |
| Book an appointment | book_appointment |
| Pass the conversation to another of your agents | handoff_to_specialist |
| Hand the conversation to a person on your team | escalate_to_human |
Three of these are given to every agent whatever you configure, because no version of "help this customer" should be missing them: searching the catalogue, reading the basket and checking an order.
Beyond those, an agent can use the connectors you switch on, such as Google Calendar or Gmail. See Connectors.
Where agents work
Six channels: WhatsApp, Instagram, Messenger, Telegram, website chat and email. One agent can serve all of them. The channel is only where the conversation happens; the agent, the catalogue, the prices and the inbox stay the same.
Agents answer in whatever language a customer writes in, and follow them if they switch.
What your business sets
- Your catalogue: products, prices, stock, photos and videos.
- Your delivery areas and fees, or collection in person.
- Your knowledge: documents and notes the agents answer from.
- Your playbooks: how a particular job should be handled.
- Your tools: each one Off, "Ask me first", or On.
- Your people: when an agent hands over, and to whom.
What AutomateIt does not do
- We never hold your money. Checkout runs on your own payment gateway, in your own account.
- An agent does not invent prices or stock. Both are read from your catalogue at the moment of answering, and a check stops any figure it cannot find there.
- An agent does not diagnose. For a pharmacy or clinic it answers carefully and sends a real medical concern to a professional.
- Nothing sensitive happens behind your back. A tool set to "Ask me first" waits for you.
Where to go next
- Quick start: connect a channel and have an agent answering.
- How AutomateIt works: what happens to a message, step by step.
- Plans and limits: what each plan allows.