For commerce & services businesses

One brain for your business. Agents that sell, serve and run it.

Your chats, catalogue, orders, bookings, payments and documents live in different tools. AutomateIt stitches them into one company brain, so your AI agents serve customers on every channel, work for your business behind the scenes, and get better with every outcome.

Paid straight into your account. We never touch the money.

Company brain · Glow Beauty (example)

Connected

WhatsApp chats
Instagram DMs
Catalogue · 56 products
Orders & payments
Bookings
Returns policy.pdf

Agents on this brain

Sales agent · serving customersWorking
Support agent · orders and returnsWorking
Daily report · working for you8:00 every morning
Your agents serve onWhatsAppInstagramMessengerTelegramWebsite chatEmail
Your team and your AI Agents, one shared inboxApproved Meta Tech Provider

One brain behind every desk

Staff every desk in your business.

Every role your business needs, from the shop floor to the back office. Pick one, teach it your way, and it starts on day one.

Sales assistantSalesAnswers product questions from your catalogue, holds a basket and sends a payment link on your own gateway.See it work Booking deskBookingsFinds a free slot, books it into your calendar and reminds the customer before the visit.See it work
Order trackingCustomer supportTells customers where their order is, straight from your own order records.
Returns deskCustomer supportApplies your refund policy to every request and hands the exceptions to you.See it work
Price and stockSalesQuotes live prices and stock, and offers what is available when an item is not.
Comment responderSocialAnswers questions under your posts privately, so no comment is left ignored.
Delivery quotesLogisticsWorks out the delivery fee and area from your own delivery zones.
Lead qualifierSalesSorts every chat into Hot, Interested and Follow up, and says why a lead went quiet.See it work
Basket follow-upSalesSpots baskets left behind and drafts a follow-up for your approval.
Payment reminderPaymentsReminds customers about an unpaid order, once and politely.
Payment confirmationPaymentsChecks a customer’s “I have paid” against the real payment before confirming the order.
Campaign senderMarketingSends an offer to the right customers, like everyone who stalled on price.
Customer feedbackProductFinds what customers keep asking for, praising and complaining about, with their own words.
Enquiry deskServicesAnswers questions about your services, prices and availability, and books a viewing or visit.
Rescheduling deskBookingsMoves a booking within your notice period, and applies your late-cancellation rule.See the booking desk Appointment remindersBookingsReminds clients before the visit and offers a new time if they cannot make it.See the booking desk
No-show follow-upBookingsFollows up a missed appointment the way your policy says.
Registration and intakeOnboardingCollects a client’s details and documents on WhatsApp into one clean record.See how it reads Application reviewDocumentsReads every page of an application, checks it against your rules and shows what is missing.See how it reads
Proof of payment checkPaymentsReads a transfer receipt and matches it to the real payment before confirming.
Daily business reportOperationsEvery morning: sales, chats, customers waiting and what needs you today.See it work
Unanswered questionsOperationsCollects what customers asked that your agents could not answer, so you can fill the gap.
Catalogue clean-upDataTurns a messy product list or spreadsheet into clean catalogue records.
Document readerDataReads your policies, price lists and invoices into the company brain, with the source kept.See how it reads
Payment reconciliationFinanceMatches money received to orders and flags anything missing or paid twice.
Competitor pricesResearchTracks competitors’ prices and new products, and sends you a short briefing.

Watch them work

Pick a desk. See the agent behind it.

SERVES CUSTOMERS

Sales assistant

Finds the right product, answers from your live prices and stock, holds the basket and takes payment on your own gateway.

Recommends from your catalogue, never invents a product
Adds delivery from your own zones
Sends a payment link and confirms when it is paid
Inbox · Ada O. · WhatsAppSales assistant
I need something for dark spotsThe Vitamin C serum is our favourite for that. ₦12,500, 7 left. Want it?Yes, deliver to LekkiDone. ₦14,000 with delivery. Here is your payment link.

BASKET

Vitamin C serum₦12,500
Delivery · Lekki₦1,500
Total₦14,000

✓ Paid on your Paystack

Documents and applications

Paperwork, read and checked. You make the call.

Registrations, applications, client onboarding, invoices and certificates. Agents collect them, read every page, check them against your rules and tell you exactly what is missing, with the page to prove it.

AdmissionsClient onboardingRegistrationsPatient formsProperty applicationsSupplier invoicesLicences and certificatesProof of payment
Admission pack · Chidi O. · 5 filesExample school

ARRIVING

admission-form.pdf · 12 pagesUPLOAD
birth-certificate.jpg · photoWHATSAPP
school-report.pdf · 6 pagesEMAIL
medical-form.pdf · 3 pagesWHATSAPP
fee-receipt.png · case A-1042YOUR SYSTEM · SIGNED

Built for

Businesses that sell, and businesses that serve.

Commerce

Catalogue, baskets, payment links, delivery and returns.

FashionBeauty and skincarePharmaciesFood and groceriesPhones and gadgetsHome and furnitureOnline storesWholesale

Services

Enquiries, bookings, reminders, deposits, applications and documents.

Salons and spasClinicsSchoolsReal estateHotels and short letsEventsLogisticsRepairsGymsProfessional services

From open loop to closed loop

Most businesses run on scattered tools.

Conversations in one app, stock in a spreadsheet, orders somewhere else, policies in a document nobody opens. Decisions get made, and nobody checks the result until it is too late.

Open loop · today

WhatsAppInstagramSpreadsheetNotebookBank alertsPolicy PDF
01Decide. Someone answers from memory.
02Hope. The price, the stock and the promise were right.
03Find out late. A missed sale, a wrong order, an angry review.

Closed loop · with AutomateIt

One company brain
01See. Every chat, order and document lands in the brain.
02Act. Agents answer and act from real prices, stock and rules.
03Check. Every decision is recorded and compared with what should happen.
04Learn. Outcomes and your corrections make every agent better.

The company brain

Everything your business knows. And how it works.

Your data, stitched together and kept current: customers and their conversations, products and stock, orders, bookings and payments, documents and policies. Next to it, how your business works: the skills, rules, guardrails and lessons every agent follows.

01Always current. A new message, order or document updates the brain as it happens.
02Grounded answers. Agents quote real prices and stock, never guesses.
03Yours alone. Each business has its own brain. We never share it or train AI on it.
glow-beauty / brainALWAYS CURRENT

What it knows

customers/Every conversation, basket and order, per customer
catalogue/Products, prices, sizes and live stock
orders/Orders, bookings and payments
documents/Policies, price lists and FAQs you upload

How it works

rules.mdYour policies, one line each: refunds, delivery, discounts
skills/Playbooks: price questions, returns, bookings
guardrails/What no agent may ever do: invent a price, promise a refund
learnings/Lessons from outcomes and your corrections

Your new team

A team that never clocks out.

Each agent learns how your business works. Put one on a single customer, a whole list, a schedule, or a bigger job alongside other agents. They all share the company brain, so they know your shop from their first message.

Agents that serve customers.

They answer, recommend, take the order and send a payment link on your own gateway, on every channel. Anything they should not handle goes to a person.

Abeg, do you have the glow serum in 30ml?Yes, 10 left. ₦16,000. Shall I add it to your basket?Yes please
✓ Searched catalogue✓ Checked stock: 10✓ Added to basket✓ Payment link sent✓ Paid ₦16,000

Agents that work for you.

Behind the scenes, they read the whole business: a report every morning, the baskets worth chasing, and the follow-ups ready for your approval.

Daily report · Tuesday8:00
Yesterday: 14 chats, 3 paid orders2 baskets waiting since SundayMost asked: delivery to Abuja
Follow up the 2 baskets?ApproveNot now

Your way of working, written down.

An agent is its job, your rules, its skills and the tools it may use, all connected to the company brain.

returns-desk/ your agentAGENT
job.mdHandle return and refund requests
rules/Your refund policy: 7 days, unopened items
skills/Find the order, check the window, explain kindly
tools.jsonCheck order: On · Open refund: Ask me first
brain →Orders, payments, customer history

One agent, a whole list.

Run the same agent across a list. Each customer gets their own message, in the same voice.

Basket follow-up3 / 3
CustomerStatusAda O.✓ PaidTunde B.✓ RepliedChioma E.✓ Sent

On watch while you're busy.

It checks on a schedule and tells you the moment something needs you.

Stock watchActive

WATCH · items customers ask for · CHECK · every morning · TELL · WhatsApp

Stock watchJUST NOW

Glow serum 30ml: 2 left, and 6 customers asked this week.

Agents hand off like a relay.

Agents pass the work along, so a chat becomes a paid, delivered order without you stepping in.

Customer messageINPUT
Sales agent basket and payment link01
Payment confirmation checks the money arrived02
Order tracking keeps the customer posted03
✓ Paid, delivered orderOUTPUT

Results where you already look.

Results arrive where you use them: in a chat, a sheet, an email or your dashboard.

WhatsApp message
Daily report
Sheet row
Email
Invoice
Payment link
Booking
Dashboard
Notification

Start from ours.

Ready agents for selling, bookings, support, and returns and refunds. Pick one, make it yours.

SalesBookingsSupportReturns

Shaped by your rules.

Skills, guardrails and policies are part of the brain. Every agent follows them, every time.

SkillsGuardrailsPolicies

You stay in charge.

Each tool is Off, Ask me first or On. See why any reply was sent, and undo an agent’s action.

Ask me firstWhy?Undo

Serve one customer.a thousand.a hundred thousand.

Your AI bill grows slower than your sales.

A message arrives

“How much is the glow serum?”

A small model decides

What they want, how hard it is, and whether it needs a lookup. In under a second.

The right model answers

A simple question goes to a lighter model. A hard one goes to a stronger model.

Decisions by small models

Routing, checks and intent are typed decisions from fast, small models, not long prompts to large ones.

The right model per message

Each reply is written by the model its difficulty needs, so easy questions cost less.

A budget on every turn

Time, model calls and tool calls are capped per reply, so a run can never spiral.

Handled for you

You run the business. We run the agents.

Channels, models, checks, records and controls are already in place. Agents get their own computer to work in, and jobs that take days keep their place. You decide what the work is, and we keep your agents running.

Explore the developer docs

Already in your toolkit

Plugs into how you already work.

Your channels, your payment gateway, your catalogue and your everyday apps, stitched into the brain. Money is paid straight to you, on your own gateway.

Channels · 6

WhatsAppInstagramMessengerTelegramWebsite chatEmail

Payments · your own account, local and global

PaystackFlutterwaveStripePayPalBank transferCash on delivery

Catalogue

ShopifyWooCommerceCSV upload

Your business apps · 24 and counting

CRM, accounting, calendars, email, spreadsheets, support desks and online stores. Connect the apps you already run your business on, and your agents read and update them for you.

Each app is Off, Ask me first or On, per agent. Don’t see yours? Ask us.

Google SheetsGmailGoogle CalendarGoogle DriveGoogle DocsCalendlyHubSpotAirtableNotionZoomTypeformIntercom
TrelloAsanaMailchimpBrevoQuickBooksXeroZoho BooksShopifyWixStripeZendeskDropbox

Payments

Your money never passes through us.

Customers pay on your own Paystack, Flutterwave, Stripe or PayPal account, or by transfer to your bank. Every naira, dollar and pound lands with you, and an order is only marked paid when the money has truly arrived.

PaystackFlutterwaveStripePayPalBank transferCash on delivery

PAID TO YOU

Payment links come from your own gateway account. We never hold, route or touch the money.

NO CARD DETAILS

Cards are entered on the gateway’s own secure page. Card numbers never reach AutomateIt.

CONFIRMED, NOT CLAIMED

“I have paid” is checked with the gateway or against the transfer receipt before any order is confirmed.

KEYS LOCKED AWAY

Your gateway keys are stored encrypted and are never shown to an agent or written in a log.

SIGNED AND VERIFIED

Payment notices are accepted only when the gateway’s signature checks out, so nobody can fake a payment.

REFUNDS ARE YOURS

No agent can move money. Refunds wait for your approval and are paid by you, from your gateway.

shop.glowbeauty.com
Glow BeautyChat to order

Vitamin C serum

₦12,500

Shea body butter

₦6,000

Glow toner

₦8,200

Questions? Our assistant answers right here.Checkout

Storefront

A shop window on your own domain.

Your catalogue becomes a storefront customers can browse, share and buy from, in your colours and on your own web address. Every product page links back to your agents, so a question becomes a sale.

01Built from your catalogue. Prices and stock stay in step with what your agents quote.
02Your brand, your address. Your logo and colours, on a domain like shop.yourbrand.com, with a secure certificate included.
03Made to be shared. Product links open beautifully in WhatsApp and Instagram.
04Checkout on your gateway. Or one tap to continue the order in chat.

Open to AI agents

Found and bought from by AI agents, too.

More and more customers shop through their own AI assistants. Your business is listed in the AutomateIt registry of verified businesses, and your agent speaks to other agents in their own language. An assistant can find you, ask, and order, with your prices, your rules and your gateway.

  1. 01 · A CUSTOMER’S ASSISTANT“Find me a vitamin C serum under ₦15,000, delivered to Lekki tomorrow.”
  2. 02 · AUTOMATEIT REGISTRYSearches verified shops. Glow Beauty matches.
  3. 03 · YOUR AGENT₦12,500 · 7 in stock · Lekki delivery ₦1,500, tomorrow.
  4. 04 · ORDER PLACED₦14,000, paid on your own Paystack.
  5. 05 · YOUNew order, from an AI agent.

Verified before listed.

Only businesses that pass verification appear in the registry, and you choose whether to be found.

Your rules still apply.

Live prices and stock, your policies and limits. An outside agent can ask and order, never act as you.

Every agent order marked.

You see which orders came from an AI agent, and the money still goes straight to your gateway.

SPEAKS THE OPEN AGENT STANDARDSA2AMCPAgent card

Learns from every outcome

The loop closes itself.

01

Every reply has a why.

Open any message to see what the agent looked up and why it answered that way.

02

Your corrections teach.

Mark a reply right or wrong, and the lesson becomes a rule every agent follows.

03

Leads sort themselves.

Hot, Interested, Follow up, Customer: from what each person actually did, with why they went quiet.

04

Checks catch mistakes.

Before a reply goes out, it is checked against your data and rules, so a wrong price is caught before it goes out.

Built for real customers

A good model is only the start.

What your customer receives depends on what the agent knew, what it was allowed to do, and what checked it before it went out. That is where AutomateIt does its work.

Making things up

An agent states a price, stock level or policy that is not real.

Look it up, then check every sentence

Agents answer from your catalogue, orders and documents, and each sentence is checked against your data and rules before it is sent.

Doing what it should not

An agent acts beyond the job, like promising a refund it cannot give.

Each tool is Off, Ask me first or On

You choose what every agent may do. Locked guardrails apply to all of them, and money only ever moves on your own gateway.

Getting worse quietly

Answers still look fine while quality slips.

Your marks keep it honest

Mark replies right or wrong. If a check falls below 93% right on your marks, it switches back to the safe way on its own and tells you.

Mixing people up

One customer’s details or one shop’s data reaches another.

Every customer and business kept apart

Each conversation, memory and record belongs to one customer of one business, enforced on every read and write.

Running away

Loops and repeated calls burn time and money without an answer.

A budget on every reply

Time, model calls and tool calls are limited per turn. When a limit is reached, the customer still gets the best safe answer.

Mistakes already made

An agent cancelled or changed something it should not have.

Undo, with the reason on record

The state is saved before an agent changes anything. You see what it did and why, and undo it in one tap.

Someone pretending

A message claims to be the owner or staff to get special treatment.

Claims are checked, never trusted

Identity claims in a chat change nothing. Only your signed-in team can change how agents behave.

How it works

Set up with you, step by step.

01

Get early access

Tell us about your business. We set it up with you.

02

Connect

Your channels, catalogue, payment gateway and documents.

03

Go live

Your agents start serving customers and working for you.

04

Close the loop

Review, correct, and watch the business get sharper.

Pricing

Simple plans. Your money stays yours.

Every plan includes the company brain, all six channels and checkout on your own gateway.

Starter

$10

per month

For a shop getting started with agents.

Pro

$30

per month

For a growing business with a team.

Agency & Enterprise

Talk to us

On WhatsApp, with the founder

Several businesses, your own setup, or your own cloud.

Early access: 60 days free, then 40% off for 2 months.

Get early access See what each plan includes

FAQ

Before you ask.

What is the company brain?
Everything your business knows, kept in one place for your business alone: chats and customers, your catalogue and stock, orders, bookings, payments and documents. Next to it sits how your business works: your rules, skills, guardrails and the lessons from your corrections. Every agent works from it, so they answer from real prices, stock and policies.
Do you hold my customers’ money?
No. Customers pay on your own Paystack, Flutterwave, Stripe or PayPal account, or by transfer to your bank. We never hold, route or touch the money, and an order is marked paid only when the payment has truly arrived.
Will an agent ever do something I did not allow?
No. Each tool is Off, Ask me first or On, for each agent. Refunds and anything that moves money wait for you, locked guardrails apply to every agent, and you can see why any reply was sent and undo an agent’s action.
Is my data used to train AI?
We never train AI on your business data, and we never share it with another business. Your agents write their replies with outside AI providers; our privacy policy lists each one and what its terms allow. You can delete your data at any time.
How long does setup take?
With early access we set it up with you. Website chat and Telegram go live in minutes. WhatsApp connects through Meta’s own sign-up window with your Facebook account, and your agent answers customers from their first message.

Close the loop on your business.

Early access is open to a small number of commerce and services businesses. We set it up with you.